Description
Corona Chocolate | Packaging Redesign
This project is a creative packaging redesign for Corona, one of Egypt’s oldest and most iconic chocolate brands, founded in 1919.
The goal was to create a modern, elegant, and emotionally engaging package that preserves the brand's identity while attracting a younger audience, especially females.
The new design introduces a soft, paper-based structure with a handmade-style character illustration to add warmth and uniqueness.
The result is a visual system that balances brand heritage, product clarity, and modern consumer expectations.
This student campaign titled 'Corona Chocolate Rebrand – Prime Award 2025' was published in Egypt in August, 2025. It was created for the brand: Corona Chocolate, by ad school: Design & Creative Arts. This Design, Digital, and Print media campaign is related to the Food industry and contains 15 media assets. It was submitted 4 months ago by 10 Rashad Zaki Street, Al Taawun, Haram: Youssef Ahmed of giza.
Credits
Design & Creative Arts ACU
Prime Award 2025
Youssef Ahmed
Youssef Ahmed
Youssef Ahmed
