Amazon Prime Video

Jeremy Clarkson is a F***er

Agency: Forever Beta


To promote Jeremy Clarkson’s newest show with Amazon Prime Video, we filled the streets of Sweden, Norway, Finland, Denmark, the Netherlands AND the UK with “Jeremy Clarkson is a F***er” posters. (And by that we of course mean Farmer.)

‘Clarkson’s Farm’ captures Clarkson switching fast cars for tractors and Grand Tours for muddy fields. It’s the same character, in a very different show. We knew our campaign needed to similarly raise eyebrows and subvert expectations. Posters, social posts, DOOH and digital banners are now live across Europe – Amazon’s #1 F***er is everywhere you look.

This professional campaign titled 'Jeremy Clarkson is a F***er' was published in Netherlands, Sweden, and United Kingdom in June, 2021. It was created for the brand: Amazon Prime Video, by ad agency: Forever Beta. This Outdoor and Print media campaign is related to the Media industry and contains 1 media asset. It was submitted 9 months ago.


Advertising agency: Forever Beta
CCO: Paulo Areas
Copywriter: Jess Purchon
Head of Design: Darren Cox
Designer: Lee Evans


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