For its season 2 flagship series The Boys, Amazon Prime Video protects everyone's superpower by creating a collection of technological men & women underwear in the colors of the 7 superheroes of the series: SUPERWEAR. by way of contests on the Prime Video social channels, via the dedicated platform vought-superwear.com and on albumcomics.com where it will be possible to make a donation to order one of the Superwear. The profits from sales will be donated to the Fertilité Stérilité Foundation (attached to the Fondation de France) to support young researchers who have chosen to conduct their research in the field of human reproduction and infertility.
When you watch TV, your laptop is often positioned on your private parts, putting them in real danger (from electromagnetic waves, bacteria, heat, etc.). This can ultimately harm fertility, affecting the mobility, viability, and morphology of sperm and eggs. Produced by Lambs, a pioneer in protective clothing and thanks to their patented WaveStopper technology, SUPERWEAR have been effectively designed to protect the superpower that is in each of us. Their unique fabric containing silver thread protects against radiation, bacteria and heat increases, all factors associated with those long hours spent in front of the screen. So you can watch your favorite series in complete safety.
This professional campaign titled 'Superwear' was published in France in September, 2020. It was created for the brands: Amazon Prime Video and The Boys, by ad agency: Herezie. This Integrated medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Herezie Group
CEO: Andrea Stillacci
Executive Creative Directors: Paul Marty, Etienne Renaux
Art Director: Rodolphe Pinta
Copywriter: Théo Castagné
Account Director: Dimitri Boudnikoff
Account Manager: Marine Chenu
Account Executives: Laura Marie, Lisa Duchein
Community Manager: Douglas Antonio, Lucie Roques
TV Production: Tanya Kozlova, Laureen Rigot