B2B trading remixed

Agency: Forever Beta


You say B2B, we hear brrap to brrap.

Business trading platform Zupa needed a brand film to explain their business to new customers, Forever Beta created a rap for them that did just that. Partnering with grime artist Shemzy the song covers Zupa's key product information & the accompanying music video debuts their new 'mascots'.

The video helped Zupa to stand out in a crowded market, giving them personality whilst communicating key product benefits in a catchy way.

This professional campaign titled 'B2B trading remixed' was published in United Kingdom in January, 2022. It was created for the brand: Zupa, by ad agency: Forever Beta. This Audio, Content, and Film media campaign is related to the Electronics, Technology, Other, and Professional Services industries and contains 1 media asset. It was submitted almost 2 years ago.


Advertising agency: Forever Beta
Editor: Paul Lee
Copywriter: Jess Purchon
Art Director: Stefania Esposito

Amazon Prime Video
The Salvation Army


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.