You say B2B, we hear brrap to brrap.
Business trading platform Zupa needed a brand film to explain their business to new customers, Forever Beta created a rap for them that did just that. Partnering with grime artist Shemzy the song covers Zupa's key product information & the accompanying music video debuts their new 'mascots'.
The video helped Zupa to stand out in a crowded market, giving them personality whilst communicating key product benefits in a catchy way.
This professional campaign titled 'B2B trading remixed' was published in United Kingdom in January, 2022. It was created for the brand: Zupa, by ad agency: Forever Beta. This Audio, Content, and Film media campaign is related to the Electronics, Technology, Other, and Professional Services industries and contains 1 media asset. It was submitted almost 2 years ago.
Advertising agency: Forever Beta
Editor: Paul Lee
Copywriter: Jess Purchon
Art Director: Stefania Esposito