A tongue-in-cheek social campaign to launch writing AI Jasper’s new product, Brand Voice.
Jasper asked us to develop a bold, scroll-stopping social campaign about their new product that would drive engagement and build brand awareness. In order to break free of the negative and skeptical echo chamber around generative AI, they wanted to do something different. They needed a campaign that could completely change the conversation—because Jasper isn’t here to take your ideas, it’s here to spark your best ones yet.
This professional campaign titled 'AI Product Launch ' was published in Canada and United States in May, 2023. It was created for the brand: Jasper, by ad agency: AntiSocial. This Content, Design, and Digital media campaign is related to the Electronics, Technology and Other industries and contains 6 media assets. It was submitted 5 months ago by AntiSocial of AntiSocial .
Robyn Fennell - Account Director
Project Managers - Taylor Lowe, Scott Mackay
Sara Sabzehzar - Director of Strategy
David Palmer - Group Creative Director
Jaimie Hallarn - Associate Creative Director
Laura Bell - Associate Creative Director
Abby Guthrie - Senior Social Strategist
Jonny Harris - Social Data Strategist
Kiko Wu - Designer
Sadie Graham - Copywriter
Kyle Kastro & Arturo - Motion Graphic Designers
Matthew Chiu - Lo-fi Content Creator
Ryo Hayashida - Video Editor