A custom retro side scrolling game was created to showcase how the new 2024 Toyota Prius is refreshing everyday vehicle trends, for the modern age.
For the launch of the 2024 Prius, we teamed up with Saatchi&Saatchi, Toyota, and Pinterest to create a custom mini game that allowed users to explore trends from the past to see how they’ve progressed into modern times.
This professional campaign titled 'Magic Carwash' was published in United States in July, 2023. It was created for the brand: Toyota, by ad agency: Thinkingbox. This Integrated medium campaign is related to the Automotive and Electronics, Technology industries and contains 3 media assets. It was submitted 5 months ago.
Executive Producer: Matheson Murray
Production Coordinator: Marina Kotova
Group Creative Director: David Palmer
Creative Directors: Ryan Booth, Kevin Mak
Motion: Praj Mehta, Miguel Sarroca
Director, Creative Technology: Justin Desjardins
Developers: Marco Del Valle, Kit Kong,
Technical Operations Manager: Nicole Rego