Jameson • SKY • English Football League
Jameson EFL sponsorship on Sky Sports
Agencies: Untold Fable • The Mix Northern Europe
Description
Irish whiskey brand Jameson has teamed up with Sky Sports and the English Football League (EFL) on a new brand campaign.
Building on the success of its existing partnership, Jameson is refreshing its suite of idents featured in Sky Sports’ coverage of the EFL. The spots, created by tech-powered production company Untold Fable in partnership with Pernod Ricard’s in-house agency The Mix Northern Europe, will feature on Sky Sports Main Event for EFL games throughout the whole of the 25/26 season.
This professional campaign titled 'Jameson EFL sponsorship on Sky Sports' was published in Ireland and United Kingdom in September, 2025. It was created for the brands: English Football League, Jameson, and SKY, by ad agencies: The Mix Northern Europe and Untold Fable. This Content and Film media campaign is related to the Alcoholic Drinks and Sports industries and contains 3 media assets. It was submitted 3 months ago.
Credits
Brand: Jameson
Production: Untold Fable
Creative agency: The Mix Northern Europe
Art Director: Katy Roughton
Head of Production: Becci Ride
Senior producer: Jenny Garrett
Director: Simon Shergold
Account Director: James Lupton
DOP: Ash Raim
Editor: Simon Rodgers
