Description
Burger King and BBA Ecuador launched a Halloween campaign celebrating homemade, imperfect costumes under the slogan "For us, it's the best costume. Real tastes better." The campaign, featured on social media and in stores, showcases costumes made with simplicity and creativity, highlighting authenticity over perfection. This concept aligns with Burger King's brand message, which values what's real and authentic, just like their flame-grilled burgers.
With this strategy, Burger King reinforces its irreverent and approachable identity, showing that what truly matters is the effort and authenticity, both in the costumes and their food.
This professional campaign titled 'It's the best costume' was published in Ecuador in October, 2024. It was created for the brand: Burger King, by ad agency: BBA Ecuador. This OOH Outdoor, Print, and Static Images media campaign is related to the Delivery Services and Food industries and contains 4 media assets. It was submitted about 1 year ago.
Credits
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Brand Manager: María José Morales Baquerizo
Brand Manager: Luisa Luque
Creative Director: Luis Barrera
Head of Art: Edwin Simbaña
Art Director: Juan Francisco Torres
Creative Team: Carlos Rivas, Andrés Ramírez, Iván Terán
Digital Team: Fabiana Cantos, Bernarda Espinosa, Salomé Salazar, Abel Ramírez
Account Director: Paola Frías
Manager Client: Romina Zambrano, Nicole Herrera, Florencia Gallegos
Graphic Designer: Zaith Carrillo, Iván López, Carlos Rivas
Production: Alejandra Jarrín, Nicole Padilla, Giselle Macías
