Promotional campaign

Our team created a series of videos for the JusticeLens school. Different target audiences, various formats, and a single goal — to tell about a unique opportunity for law students and graduates to deepen their knowledge, gain practical skills for their future careers, and meet interesting people!

We started by carefully selecting the formats: it had to be both informative and short; fun but serious; motivating but not pretentious.

We implemented the informative and fun component through a series of six Instagram Reels. In this way, we conveyed the vibe of the summer school, and showed how a day of study goes. These short vertical videos were partially published during the school, so the participants shared Reels with their friends and groupmates, who would now also want to take part in the next summer school.

‘Our production team lived with the participants for several days, eating together, attending classes, and having fun. This allowed us to better appreciate the atmosphere of a wonderful summer school and convey it to the audience,' says Ivanka Vlasiuk, producer at the linza production.

For the second stage, we prepared a set of serious videos: a report on the event for partners, and two interviews with participants. These videos were created in a more official, classic style.

And, of course, there is a third stage, which will be an important element of the JusticeLens 2025 recruitment campaign. It is a video manifesto. A serious, but sometimes funny motivational video that will encourage future participants to apply for the project. Unfortunately, we can't show it to you just yet. The world will see it only in autumn 2025.

‘The Regional Center for Human Rights has already cooperated with the linza agency team on several occasions. Most recently, linza helped us create photo and video content as part of the JusticeLens Summer School on International Humanitarian Law, which our organisation has been running for several years. We wanted to create dynamic and light-hearted videos for our YouTube and Instagram channels to tell university students about a great opportunity to raise their awareness of international humanitarian law and international human rights law. And the linza team did an excellent job with this task. They quickly prepared scripts for the videos, organised high-quality filming and editing, and were open to edits and discussions. The cooperation was pleasant and comfortable!’ adds Artur Raikov, Communications Manager of the Regional Center for Human Rights.

The project was implemented with the financial support of the United States Department of State.