¡Criminally Good! - Evidence #1
¡Criminally Good! - Evidence #2
¡Criminally Good! - Evidence #4
¡Criminally Good! - Evidence #3
Description
We’ve all been there. You order sushi at home, dive into the deliciousness, and by the end, your plate and napkin look like a crime scene—splattered with soy sauce and teriyaki. That’s where this idea comes from. For Halloween, we embraced this spooky, crime-scene vibe to show that every bite of Sushi Nikkei leaves behind undeniable evidence: they’re criminally good! We turned that messy aftermath into our creative resource, using the imagery of a crime scene to highlight just how irresistible these sushi rolls are.
This professional campaign titled '¡Criminally Good!' was published in Bolivia in October, 2024. It was created for the brand: Sushi Nikkei - Oriental Peruvian, by ad agency: Custom AD. This Digital and Print media campaign is related to the Food industry and contains 4 media assets. It was submitted about 1 year ago by Creative Director : Mauro Sanjinés of McCANN Bolivia.
Credits
Advertising Agency: Custom AD bolivia
Client: Sushi Nikkei - Oriental Peruvian
Art Director: Mauro Sanjinés
Copywriter: Andrea Valencia
Digital Artist: Mauro Sanjinés
Account Director: Stephanie Valencia
