It's techno, but it's not logical

Agency: Zavalita Brand Building


Tecsup, the leading technological institute in Peru, celebrates 40 years of existence and has commissioned Zavalita Brand Building, awarded local independent agency, to rebrand and position the brand. As a result, the agency came up with “It's techno, but it's not logical”, a campaign focused on social platforms like TikTok that questions the thoughtless use of technology as a panacea in itself, without considering its deeper and transformative meaning of the local reality.

This professional campaign titled 'It's techno, but it's not logical' was published in Peru in April, 2024. It was created for the brand: Tecsup, by ad agency: Zavalita Brand Building. This Digital and Film media campaign is related to the Education and Electronics, Technology industries and contains 3 media assets. It was submitted 8 days ago by Chief Creative Officer: Flavio Pantigoso of Zavalita Brand Building.


Advertising Agency: Zavalita Brand Building
Production Company: Ka&O Films
Chief Creative Officer: Flavio Pantigoso
Creative Director: Víctor Vélez
Copywriters: Victor Vélez, Flavio Pantigoso
Art Director: Pablo Collantes
Production Director: Lissette Cervantes
Director: Manu Oxenford, Chino Pinto
Director of Photography: Fernando Cobián
Color: Sipán
Post: Chino Pinto
Audio: Rodrigo Malnati

Boehringer Inge...


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