Boehringer Ingelheim

Full EF Spectrum

Agency: Tamav advertising

Across full Ejection Fraction Spectrum


The rationale behind the visual concept is to enhance the effectiveness and accessibility of Jardiance, a medication used to treat heart muscle fractures such as HFrEF (Heart Failure with Reduced Ejection Fraction). By integrating Wi-Fi technology into the visual representation, we metaphorically equate the reach of Jardiance to a widespread Wi-Fi hotspot. This metaphor implies that Jardiance, like Wi-Fi, can directly reach and benefit all cases of heart muscle fractures and various ejection fraction ratios. The visual representation underscores the idea of connectivity and ubiquity, emphasizing that Jardiance has the capability to extend its therapeutic effects to all patients in need, irrespective of their specific condition or circumstances. This visual metaphor aims to convey the message that Jardiance, when integrated with Wi-Fi-like capabilities, can seamlessly reach and provide optimal treatment for all cases of heart muscle fractures and related conditions, thereby improving patient outcomes and overall healthcare delivery.

This professional campaign titled 'Full EF Spectrum ' was published on April 10, 2023. It was created for the brand: Boehringer Ingelheim, by ad agency: Tamav advertising. This Print medium campaign is related to the Media and Pharmaceutical industries and contains 1 media asset. It was submitted 15 days ago by Creative Director : Michael Medhat .


Creative Director: Michael Medhat
Art Director: Sherif Shokry


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