It's not normal. It's harassmet.
Exclusion. It's not normal. It's harassmet.
Discrimination. It's not normal. It's harassmet.
Seduction. It's not normal. It's harassmet.
Coercion. It's not normal. It's harassmet.
Seduction. It's not normal. It's harassmet.
Exclusion. It's not normal. It's harassmet.
Discrimination. It's not normal. It's harassmet.
Description
The campaign is anchored in a central premise: harassment is not always explicit; it can manifest silently through exclusion, certain looks, and isolating behaviors. It presents the audience with real-life, everyday situations, fostering immediate relatability and an emotional connection. Beyond raising awareness, the campaign offers practical guidance, helping people recognize situations, understand boundaries, and know how to respond.
The first week of May marks the National Week to Combat Harassment and Discrimination, reinforcing the importance of recognizing and addressing these practices in the workplace.
This professional campaign titled 'It's not normal. It's harassmet.' was published in Brazil in May, 2026. It was created for the brand: TJRN, . This Digital and Film media campaign is related to the Public Interest industry and contains 7 media assets. It was submitted about 7 hours ago by Art Director: John Willian Lopes of TJRN.
Credits
Advertising Agency: TJRN (in-house), Natal-RN, Brazil
Creative Directors: Wabner Alves, Andreia Ramos
Art Directors: Alison Bruno Lopes, João Vinícius Soares, John Willian Lopes
Retoucher and video animator: João Vinícius
Copywriters: Thainá Trajano, Letícia Leite
