Description
Screwfix has unveiled No Stopping You, a major new brand platform created in partnership with M+C Saatchi Group UK, launching with a multichannel campaign fronted by Sir Mo Farah. The work is the first to launch since Screwfix appointed M+C Saatchi as its strategic and creative lead agency following a four-way competitive pitch earlier this year.
The challenge was to build an enduring idea that reflected Screwfix’s purpose, united its marketing under one identity, and resonated with its core trade audience. The campaign needed to increase awareness and memorability of Screwfix as the first choice for tradespeople, reinforce the brand’s reputation for speed, value and convenience, and provide a framework for consistent communications across all customer touchpoints.
To develop the new platform, M+C Saatchi focussed on Screwfix’s core reason to believe: convenience. The business leads the market with Screwfix Sprint, delivering in as little as 20 minutes and Click and Collect available in as little as one minute. The new campaign highlights how Screwfix removes friction from the customer experience, showing that the brand is committed to making it as fast and simple as possible for tradespeople to get what they need.
The new brand platform No Stopping You shows how Screwfix removes barriers so that nothing gets in the way of a great job. It reflects the ambitions of tradespeople, the convenience of Screwfix’s offer, and the commitment of its colleagues, underscoring the brand’s mission to help customers get the job done quickly, affordably and right first time.
To bring the platform to life, M+C Saatchi has developed a multichannel campaign, The New Recruit, featuring Sir Mo Farah – the greatest British runner of all time – joining the Screwfix team. Humble, approachable and totally determined to help every tradie win, Farah personifies the brand’s promise to move fast and go the extra mile. A refreshed visual identity supports the work, with new fonts, colour palette, photography and tone of voice.
This professional campaign titled 'The New Recruit' was published in United Kingdom in October, 2025. It was created for the brand: Screwfix, by ad agency: M&C Saatchi. This Digital, Film, and OOH Outdoor media campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 27 days ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Creative agency: M+C Saatchi Group UK
Guy Bradbury – Creative Partner
Sam Turk - Creative Director
Paul Robbins - Creative Director
Gemma Knox – Managing Partner
Imogen Walkden – Business Director
Isabella Forbes – Account Director
Emma Lowrey - Account Director
Maddy Evans – Account Manager
Vanessa Butcher – Executive Producer
Amy Cracknell- Head of Production
Dale Chapman – Senior Producer
Louisa Lewis – Project Director
Sophie Lean – Head of Strategy
Maddie Burnell – Senior Strategist
Jon Muddle – Design Director
Andy Harris – Head of Design
Paul Venn – Senior Designer
Alex Watson – Business Director
Paul Martin – Managing Director
Darren Bowles – Creative Partner (Visual Identity)
Jon Hewitt – Creative Director (Visual Identity)
Client: Screwfix
Jack Wallace – Marketing Director
Sammy Ough – Head of Brand
Natalie Collings – Marketing Manager
Olivia Martinez – Marketing Executive
Production company: Mindseye
Andrew Gaynord – Director
Hera King – Producer
Post Production:
Editors – Shift Post
Grade – TBA
Post House – Elmntl
Sound – Ben Leeves @ Jungle
Music – Charlie Smith
Production Stills and Social
Adam Hinton – Photographer
Wyatt- Clarke and Jones – Photographer Agent
Mark Wesley – Retouching
Curious Productions – Motion Grade
