Invisible Make Up

Agency: BETC


In Brazil's largest economic crisis, unemployment reached 12.7 million people. Most of the unemployed are women and many of them think that makeup is one of the most important things in a job interview. But what if Brazil's most popular makeup brand said just the opposite? We invited a few women to have their makeup done by a professional on the day they had a job interview, with the help of one of the largest recruitment companies in Brazil (Mappit). But we had one condition: they couldn’t look in a mirror until the interview was over. We made a video and released it online the day before Labor Day (May 1).

This professional campaign titled 'Invisible Make Up' was published in Brazil in May, 2018. It was created for the brand: Jequiti, by ad agency: BETC. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: BETC, São Paulo, Brazil
Chief Creative Officer: Erh Ray
Creative Directors: Rodolfo Barreto, Daniel Schiavon
Art Director: Guilherme Possobon
Copywriter: Victor Castelo
Video Producer: Bossa Nova Films
Director: Georgia Guerra-Peixe / Joca
Photography Director: Arthur Rosa França
Audio: Jamute


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