Description
Vieni a giocare in Puglia - “Come play in Puglia” is an online no profit campaign made by VICEVERSA Studio that turns the most touristic region in Italy, Puglia, in the most welcoming place for all those families with sick children who can’t affordable it.
How? Thanks to Invictus Camp, the first recreational therapy facility in Southern Italy specifically designed to freely host children with genetic, chronic and oncohaematological diseases and their families, allowing them to experience something that can be truly exceptional for them: a simple holiday in Puglia.
The main goal of the campaign, that you can watch in a 2-minute-long promotional film, is to disrupt and “ruin” the stereotyped Apulian imagery and postcards with the most important thing for kids: playing.
This professional campaign titled 'Invictus Camp - Come play in Puglia' was published in Italy in July, 2023. It was created for the brand: Invictus Camp, by ad agency: VICEVERSA Studio. This Film, Integrated, and Print media campaign is related to the Health, Hospitality, Tourism, and Recreation, Leisure industries and contains 2 media assets. It was submitted 9 months ago.
Credits
Product: Invictus Camp
Client: Fondazione Vanni Longo Onlus
Ad agency: VICEVERSA Studio
House of Production: Basement Headquarter
VICEVERSA Studio
Creative Direction: Luciano Marchetti, Davide Canepa
Art Director: Luciano Marchetti, Marilù Osculati, Lorenzo Vastola
Copywriter: Davide Canepa, Eleonora Ciocca
Basement Headquarter
Executive Producer: Valeria Spilotro, Francesco Crespi
Production Manager: Gregorio Mariggiò
Director: Mirko Di Lorenzo
Dop: Karim Andreotti
Editor: Moreno De Turco
Sound Designer: Marco De Turco
Set Designer: Egle Calò
Colorist: Daniel Palluca
Director First Assistant: Dario Di Viesto
Director Second Assistant: Rosa Susca
Unit manager: Andrea D’adamo
Junior producer: Victoria Brini
Production assistant: Alessandra Borgonovo
Focus Puller: Francesco Dell’Aquila
Camera Operator Assistant: Simone Ciocca
Soundman: Pierluca Ditano
Drone & backstage operator: Tommaso Perletti
Costume designer: Floriana Carbone,
Costume designer assistant: Valeria Morciano
Hair & makeup artist: Chiara Longo
Data Manager: Pietro Cinieri
Chied Eletrician: Giacomo Detti
Eletricians: Mauro Neglia,
Chief grip: caposquadra macchinisti: Antonio Ruggieri
Props Manager: Marco Vigna, Giuseppe Rossetti
Art buyer: Chiara Longo
Sindaco di Produzione, responsabile comunicazione e fondatore Invictus Camp: Dott. Alfredo Longo
