Sonnet wanted millennials to start caring about insurance. That isn't really an easy task. We understood that the most promising way to show millennials that Sonnet is there for all their big life moments is by protecting their optimism around their everyday negative moments. We decided to tap into the small everyday negative moments we for sure knew millennials faced and created a coffee table booklet with tips to look at things the 'sonnet way'.
This student campaign titled 'Insuring Happiness' was published in United States in June, 2018. It was created for the brand: Sonnet, by ad school: Miami Ad School. This Direct medium campaign is related to the Finance industry and contains 4 media assets. It was submitted about 4 years ago.
Advertising School: Miami Ad School, San Francisco
Art Director / Copywriter: Prasiddha Thiyagarajan