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Sonnet

Sun Mode

School: Miami Ad School

Description

Seasonal Affective Disorder affects as many as 1 in 7 Canadians. Sonnet wants Canadians' futures to look bright all year round. So we created Sun Mode; a mobile update that uses phone screens to replicate the light spectrum found in natural sunlight. Users can turn this on in the morning while using their phones to get a serotonin boost that would naturally come from sunlight. In addition, we turned all of our OOH and print ads into functional sunlamps because everyone deserves an extra dose of sun.

This student campaign titled 'Sun Mode' was published in United States in March, 2018. It was created for the brand: Sonnet, by ad school: Miami Ad School. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 4 years ago.

Credits

Advertising School: Miami Ad School, New York, USA
Art Directors: Maaike Pull, Rachel Power
Copywriters: Blessy Samuel, David Sierra

Ghent University

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