My Lucky Charm

School: Miami Ad School


Many of us carry lucky charms with us as they make us feel positive during crucial moments such as job interviews, big games or even on our wedding day. So we ask people on social media to share their lucky charms with us and then create a Museum of Optimism. Inside, visitors find Sonnet mentioned as a lucky charm too. Through this initiative, we don't just celebrate people’s optimism but show how Sonnet can be their lucky charm during life’s big moments.

This student campaign titled 'My Lucky Charm' was published in Germany in July, 2018. It was created for the brand: Sonnet, by ad school: Miami Ad School. This Experiential medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising School: Miami Ad School Europe, Hamburg, Germany
Tutor: Niklas Frings-Rupp
Copywriter: Samar Singh
Art Director: Abdelrahman Galal


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.