Sonnet is an insurance company that protects peoples optimism, that’s why we chose Twitter, a very pessimistic platform, to help and hold people onto the positive feelings and show them there’s a better insurance company out there. Through a Twitter plug-in that converts any negative content shared into positive, we showed people the bright side of every situation.
This student campaign titled 'Share Optimism' was published in Germany in April, 2018. It was created for the brand: Sonnet, by ad school: Miami Ad School. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Miami Ad School, Berlin, Germany
Creative Directors: Rajath Rammamurthy, Niklas Frings-Rupp
Art Directors / Copywriters: Elena Marín, Nuno Monteiro