To support Hellmann's message, "We're on the side of food", we focused on U.K's food waste epidemic by creating standardized portion sizes and listing them on menus of participating restaurants. So when guests are dining at a participating restaurant, they'll know exactly how much food they’re getting, and the restaurant will know how much food it's saving.
This student campaign titled 'Hellmann's Standard' was published in United States in March, 2018. It was created for the brand: Hellmann's, by ad school: Miami Ad School. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising School: Miami Ad School, New York, USA
Art Directors: Mauricio Borda, Hridaynag Kooretti
Copywriter: Nicolas Perez-Molina