Description
What if trust wasn’t something you had to take on faith, but something you could actually see?
Every day, thousands of people in Quito rely on one another to get around, deliver orders, run businesses, and keep the city moving. But behind every ride and every delivery is a human connection — and a person worth getting to know.
With inSpirando Confianza (Inspiring Trust), our new campaign for inDrive in Ecuador, we set out to bring those connections into focus.
The campaign follows four people across Quito: a small-business owner, a courier, a passenger, and a driver. Their stories unfold separately before gradually coming together, showing how everyday interactions connect a city in ways we don't always notice.
The hero film sets the story in motion, supported by four individual films, digital out-of-home, creator content, and user-generated stories. Together, they bring the campaign to life across the city.
And there's a bigger idea behind it all. Trust isn't just about a promise. It's about having the information, transparency, and freedom of choice to make your own decisions.
Whether it's a ride across town or an important delivery, there's always a person on the other side.
inDrive. Inspirando confianza 🇪🇨
This professional campaign titled 'Inspiring Trust' was published in Ecuador in November, 2026. It was created for the brand: inDrive, by ad agency: inlab. This 360°, Digital, and OOH Outdoor media campaign is related to the Transport industry and contains 1 media asset. It was submitted about 1 hour ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
inDrive team:
Marketing Head Andean: Ksenia Nikisheva
Delivery Marketing Head: Elizaveta Filippova
Delivery Marketing Manager: Kristina Pinchuk
Regional Marketing Manager LATAM: Constanza SantaCruz Cordovez
Media Manager LATAM: Eduardo Martín Reategui Kuroiwa
Digital Media Team LATAM: Karina Chotchaeva, Catalina Arboleda
Content Marketing Team LATAM: Isabella Potes, Daria Baranova, Diego Amezcua
PR Manager: Paola Cotrina
inlab team:
Director of inlab: Mikhail Naliukhin
Brand Strategist: Ricardo Castellanos de la Peña
Creative Director: Pedro Bullos Allmenroeder
Creative Copywriter: Edoardo Doda Vilhena
Art Director: Ricardo Silveira
Marketing Communications Team Lead: Maria Lebetskaya
Marketing Communications Managers: Maria Ivanova, Anna Karaseva
Video Production Team Lead: Lana Lee
Senior Producer: Dmitry Lashkin
Digital Production Team: Nataliya Bogdanova
Designer: Rajeev Maharjan
