Description
Inflation is abstract for many, complex, hard to grasp, but above all, a harsh reality.
Following the idea “the harder to live, the harder to read,” the Samariterbund developed INFLATIOGRAPHY: the first web font that dynamically changes in real time based on users’ location. Using publicly available data from Eurostat, Statistik Austria, and the Austrian Economic Chamber (WKO), the regional financial burden relative to median income was calculated and reflected in the font’s level of “heaviness.”
At launch on the International Day of Social Justice, leading Austrian media outlets and cultural institutions embedded the font directly into their websites. As a result, their content was transformed into branded content, read millions of times, simply through the use of a typeface.
The result? Over 20 million impressions on day one.
This professional campaign titled 'Inflatiography' was published in Austria in February, 2026. It was created for the brand: Arbeiter Samariterbund Österreichs, by ad agency: Demner Merlicek & Bergmann / DMB.. This Design, Digital, and Experiential media campaign is related to the Public Interest industry and contains 2 media assets. It was submitted about 2 hours ago by PR Manager: Janina Schwarz of Demner, Merlicek & Bergmann / DMB..
Credits
Advertising Agency: Demner, Merlicek & Bergmann / DMB., Vienna, Austria
Programming: Digitalbackup MW GmbH, Vienna, Austria
Media Agency: Media1, Vienna, Austria
Managing Director: Marcello Demner
Executive Creative Director: Sebastian Kaufmann, Alistair Thompson
Creative Director: Lukas Hueter, Mario Goldsteiner, Marco Prokopetz
Head of Digital: Christoph Hofbauer
Art Director: Peter Zahradnik
Copywriter: Rafael Boog
Account Direction: Florian Buchner
Account Executive: Sophie Pöll
Senior PR Manager: Janina Schwarz
Strategy Director: Katharina Schmid
Motion: Lukas Rossmanith
