The Sandwich Reimagined

Dallas-based independent creative agency Poke The Bear is launching a brand new campaign, “The Sandwich Reimagined” with new client partner, the beloved pizza brand Mellow Mushroom on April 28th.
The work highlights the brand’s new take on sandwiches and is a test launch across 10 restaurants, set to make its way system-wide by the end of the year. This marks a new partnership for the two companies and celebrates the brand’s offbeat personality and growing national footprint. The integrated campaign will roll out across digital, social, print, OOH and in-restaurant channels, leaning into the irreverent spirit that has made Mellow Mushroom a cult favorite for decades.
“Launching new menu items is always a big moment for us, and these sandwiches deserve to make some noise,” said Elizabeth Brasch, EVP of Marketing at Mellow Mushroom. “Poke The Bear brings the kind of fearless, indie spirit we were looking for. We’re excited to partner with them to create something that truly stands out and gets people talking - and trying the new sandwiches!”

“We jumped at the chance to partner with such an iconic, irreverent brand. Mellow Mushroom felt like a perfect fit for us and our strong restaurant track record,” said Bill Milkereit, Co-Founder of Poke The Bear. “Mellow Mushroom has built a one-of-a-kind identity and a fiercely loyal fanbase. As the brand continues to grow across the U.S., this new campaign honors Mellow’s counter-culture legacy while introducing an updated look and personality to a new generation of fans.”