What matters is inside

Agency: B2Y


Young adults nowadays have their own “taste” about the way they do things in life.
Most times you can’t recognise who they really are based on their attitude. But what matters is inside. We can say this also for a snack - it can look colorful, and yummy, but be made in a good way, with good ingredients and unexpectedly tasty feeling. Just like the way Paddies is made.

This professional campaign titled 'What matters is inside' was published in Austria in February, 2022. It was created for the brand: Paddies, by ad agency: B2Y. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 2 years ago by Creative Leader: Martina Solakova of Saatchi & Saatchi Bulgaria.


Advertising Agency: B2Y Creative, Sofia, Bulgaria
Creative And Film Director: Martina Solakova
Account Director: Veronika Toneva
Producer: Alexander Kenanov
Art Director: Alex Ventova
Stylist: Sergei Yordanov
DOP And CG: Nikolay Petrov

Novant Health


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