A new campaign by Vienna's women's shelters around International Women's Day on March 8, 2022 is intended to encourage women affected by violence to get help, but also to draw attention to the fact that "violence against women" is a global problem and a violation of human rights. In the worst case, the violence ends in femicide, in 2021 there were 31 women in Austria who were murdered by their (ex) partners. Regardless of any age or social class, these crimes have a common denominator: the indescribable suffering of women in our society, the nobody should have to know. The initiative addresses exactly this - without intimidating depictions of violence, without complex messages or constructed scenarios.

This professional campaign titled 'Tear (Träne)' was published in Austria in March, 2022. It was created for the brand: Womens Shelter Vienna (Verein Wiener Frauenhäuser), by ad agency: WPP. This Integrated medium campaign is related to the Public Interest industry and contains 5 media assets. It was submitted about 2 years ago by Client Business Director: Michael of VMLY&R Vienna.


Advertising Agency: VMLY&R, Vienna, Austria
Client Business Director: Michael Mesaric
Creative Director: Julian Fölser
Sr. Copywriter: Rene Diwald
Text: Paul Ukowitz
Graphic Design: Matic Bracko
Photographer: Yannik Steer
Retouching & Litho: Rotfilter
Animation: Simon Rajchl
Hair/Makeup: Hanna Stantejsky
Music/Soundrecording: Tonstudio Holly, Martin Richter

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