Peru
Brazil
Bolivia
Description
September: A month of fire and oblivion.
Flames devour our forests, and the indifference of political leaders fuels the fire. Mismanagement and destructive practices have turned September into a month of tragedy for our region.
"Indifference is consuming us" is a desperate cry, a call to action to awaken a sleeping world. It's time for governments and society to realize the environmental crisis we are living through.
The destruction of our forests not only affects local communities, but threatens the entire planet. It's time to change course, to defend our forests and demand policies that prioritize their protection.
This professional campaign titled 'Indifference is consuming us' was published in Peru in September, 2024. It was created for the brand: We can be Heroes, by ad agency: Lion Heart. This Digital and Print media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 7 months ago.
Credits
Lion Heart, Lima, Peru
Creative Team Luis Leon, Erick Camarena
ONG Director: Fiochi Herrera
