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Primo's Pizza

Summer Campaign

School: Advertising 101

Key Visual 1

Key Visual 2

Key Visual 3

Description

- Project Overview:

Primos Pizza’s summer campaign aims to strengthen the brand and attract new customers through announcing the new taste that will be added to the restaurant’s menu and emphasizing the distinctive American taste of pizza and that this quality is both in taste and speed

of delivery. Good customer service is 100% Egyptian made, without the need for foreign restaurants that have been boycotted.

-Target Audience:

Class: B

Gender: Both

Age group: 23-40

Language: Egyptian Arabic

Geolocation: Greater Cairo

Occupation: From Junior Employee

Marital status: Single/ Married/ Engaged

Education level: Graduated

- Advertising Mediums:

• Billboard in the main streets.

• Social media platforms (Facebook - Instagram)

This student campaign titled 'Summer Campaign' was published in Egypt in October, 2024. It was created for the brand: Primo's Pizza, by ad school: Advertising 101. This 360°, Design, and Digital media campaign is related to the Food industry and contains 8 media assets. It was submitted about 1 month ago by Senior Graphic Designer: Amal Hassan.

Credits

Project Concept - Copies - Copywriting - Art direction: Amal Hassan
ADV 101 Course Instructor / Art Director: Ahmed M. Elassi
Strategy: (Teamwork) Me and Primo's Pizza team in ADV 101 Course

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