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We can be Heroes

Destinations without Destiny

Agency: Agencia Vena

Amazonas Canyon

Gocta Cliff

Titicaca Desert

Description

The Amazon River, Titicaca Lake, Gocta Falls: there are hundreds of natural wonders that exist in our country and throughout the planet.

But have you ever stopped to think what would happen if these places ran out of water? How would our irresponsibility and carelessness affect these places?

Unfortunately, we are already seeing signs of this: forest fires in Chile, loss of water levels in Peru, snowfalls that are now just memories. We cannot allow this situation to continue. The time to act is now.

This is the essence of our “Destinations without Destiny" campaign, a reimagining of what these famous natural destinations would be like and what names they would have if our negligence altered their 'destiny' irreversibly. All this with the purpose of raising awareness and opening people's eyes. If we want to preserve these wonders as we know them, we must stop polluting.

This professional campaign titled 'Destinations without Destiny' was published in Peru in February, 2024. It was created for the brand: We can be Heroes, by ad agency: Agencia Vena. This Digital and Print media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 12 days ago.

Credits

Agency: Agencia Vena, Lima, Peru
Creative Directors: Dennis Kuoman, Luis Leon
Creative Art Director: Luis Leon
Senior Copywriter: Sergio Torres
Account Executive: Ximena Amasifuen
ONG Director: Fiochi Herrera

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