We can Be Heroes
Description
El Niño left thousands of marine species dead along our coast. But the real threat came masked as "development": a push to open protected areas and hand over Peru's 200 nautical miles to industrial fleets.
To fight back, we turned a commercial net into a striking manifesto: "If it destroys life, it can’t be called progress."
The visual drove a massive citizen turnout outside PRODUCE and open official talks.
This professional campaign titled 'If it destroys life, it can’t be called progress.' was published in Peru in August, 2026. It was created for the brand: We can be Heroes, by ad agency: Lion Heart. This Digital and Print media campaign is related to the Other and Public Interest industries and contains 1 media asset. It was submitted about 19 hours ago.
Credits
Lion Heart, Lima, Peru
Creative & Art Director: Luis Leon
ONG Director: Fiochi Herrera
