Seta Ultra: Incastro perfetto

Agency: Armando Testa Group

There are things that should never meet: like grandma's turkey and your vegetarian boyfriend, Sunday morning and the aspiring musician, and the wings of your tampon!

There are things that should never meet: like your ex and the guy you're dating, pineapple and pizza, and the wings of your tampon!


It's 2023: we're video calling people in space, paying for coffee with our phones, chatting with artificial intelligences, playing video games with augmented reality... but the wings of tampons still stick together making it immovable!
There must be someone who must have solved this age-old problem.

Yes: Lines Seta Ultra, the dry clean No. 1, which finally solves an age-old problem.
To tell the story, we chose an ironic point of view:
The things that should never meet.

This professional campaign titled 'Seta Ultra: Incastro perfetto' was published in Italy in January, 2023. It was created for the brand: Lines, by ad agency: Armando Testa Group. This Film and Integrated media campaign is related to the Health industry and contains 4 media assets. It was submitted 12 months ago by Senior Art Director: Lorenzo of Armando Testa.


Executive Creative Directors: Georgia Ferraro, Nicola Cellemme
Creative Team: Lorenzo Blangiardo, Wanda Napoletano, Chiara Panattoni, Carlotta Gilardi
Director: William9

Southeast Toyota


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