Description
In Fortnite, players in a difficult position can choose to reinforce their defences with the famous ‘Shield Potions’. These little potions look oddly similar, both in their shape and their effect, to the brand’s iconic bottles. A striking similarity that marks the starting point of the activation’s storytelling: the Immunity Station by Actimel.
Wunderman Thompson France joins forces with Apfel, the developer of Zombie Hunter, one of the most trending maps on Fortnite (who also created Winter vs Summer, another major map on Fortnite) to design a giant spaceship: the Immunity Station by Actimel. Sitting at the centre of the map, its sole mission is to give players a little help when facing the enemy.
How? With the help of unusual shield potions that can be found at the base of the ship. In addition to providing a shield effect, these potions also give an extra 30-second immunity boost. A little extra that should make a big difference against a horde of zombies.
This professional campaign titled 'Immunity Station' was published in France in April, 2023. It was created for the brand: Actimel, by ad agency: Wunderman Thompson France. This Film medium campaign is related to the Gaming and Health industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
Formal Client Name: Danone
Brand: Actimel
Campaign Title: Immunity Station by Actimel
CLIENT LEADS:
Chief Marketing Officer France: Rita Pestana
Marketing Director Dairy France: Benjamin Floch
Senior Media & Digital Manager: Pierre Loiseau
Senior Brand Manager Actimel : Céline Deylami
Junior Product Manager Actimel : Louise de Vazheles
Marketing Manager : Camille Ramercourt
Agency: Wunderman Thompson France
Executive Creative Directors(s) : Adrien Mancel & Paul-Emile Raymond
Art Director: Florian Amoneau
Copywriter: Thomas Blanc & Gabriel Etienne
Traffic Manager: Stéphanie Renoir Mousli
PRODUCERS (DIFFERENTIATE AGENCY AND PRODUCTION PARTNERS)
Production Company & City: Satellite My Love, Paris
Director:
Executive Producer (Production Co.): Omar Cabbabé
Producer (Production Co.):
Line Producer:
Director of Photography:
Post Production Company & City: Back-Up, Paris
Editorial Company & City: Back-Up, Paris
Editor: Hichem Djamai
Assistant Editor:
Production Service Company:
Music Company & City: The Mixmen, Paris
Executive Integrated Music Producer: Lisa Chaumont
Composer: The Mixmen, Paris
Arranger: The Mixmen, Paris
Sound Design Company & City: The Mixmen, Paris
Sound Designer: The Mixmen, Paris
Animation Company & City: Back-Up, Paris
Visual Effects Company & City: Back-Up, Paris
Visual Effects Editor: Hichem Djamai
Visual Effects Producer: Diego Marie
CLIENT CREDITS:
General Manager : Virgile Brodziak
Business Director : Adrien Dumont
Account Director : Yaël Genossar
Project Manager : Guillaume Ollier
Planner: Lydia Tamarat
SPECIAL THANKS TO
Global Brands Director : Sonsoles Jover de Celis
Chief Creative Officer : Simon Lloyd
