Immersive Sonic Challenge

Agency: Team One


Dolby Atmos provides a truly immersive high-tech experience by allowing sounds to be moved or placed anywhere in the movie theatre – the perfect scenario for letting moviegoers hear and feel the raw power of the Lexus LC 500. When audiences hear the vehicle perform a donut, they feel they are in the center of the track with the LC racing around them at full-speed just a few feet away.

This professional campaign titled 'Immersive Sonic Challenge' was published in United States in May, 2017. It was created for the brand: Lexus, by ad agency: Team One. This Audio medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Team One, USA


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