The Gap Summer campaign takes diversity in marketing to a new level -- rather than using real models, street casting was used to find 20 widely diverse individuals from across the country, and footage was shot in 6 cities encompassing all typologies of environments: nature, rural, urban, and draped canvas. In today's fractured America, the campaign takes a strong stance for inclusivity of lifestyle and attitude.
This professional campaign titled 'I am GAP, Mia, Ashley, Alejandro, Adrian' was published in United States in May, 2017. It was created for the brand: GAP, by ad agency: Untitled. This Print medium campaign is related to the Fashion industry and contains 8 media assets. It was submitted over 5 years ago.
Advertising Agency: Untitled Worldwide, USA
Creative Director: Brynn Heminway
Photographer / Director of Video and Photo: Valerio Spada