When people read books they are transported to another place. To imaginary places. Imaginaria is an app created by Livraria da Vila Bookstore where people can make check-in every time they are reading books. Then, people can share the imaginary places they are on Facebook and Twitter. The more check-in users make, the more points they earn. And the more points they earn, the more discounts they will have at the bookstore.
This professional campaign titled 'Imaginaria app' was published in Brazil in May, 2012. It was created for the brand: Livraria da Vila Bookstore, by ad agency: JWT. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: JWT, Brazil