The ad aims to highlight that McDonald's only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms. The ad uses renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background.
This professional campaign titled 'Iguana' was published in United Kingdom in September, 2016. It was created for the brand: McDonald's, by ad agency: Leo Burnett. This Outdoor medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Leo Burnett, London, UK
Creative Directors: Matt Lee, Pete Heyes
Art Director: Steve Robertson
Copywriter: Blake Waters
Account Director: Sam Houlston
Agency Producers: Emily Green, Sarah Iannou
Photographer: Jason Hindley