ADVERTISING

Take5

Remixer Beat Box Packaging

Agency: Barkley

Description

When Hershey relaunched its TAKE5 bar this year, it focused on remixing everyday experiences. Its latest project with agency Barkley takes remixing literally with the TAKE5 remixer, which turns packaging into a beat box. Created in partnership with IPG Media Labs and Novalia, the TAKE5 Remixer uses conductive ink to create music on the spot. The limited release TAKE5 Remixer allows users to immediately remix music with built-in speakers. Unlike other packaging-based music devices, it doesn’t require an app to run. The battery-powered Remixer includes five rows of three beats with pause and stop buttons to produce more than 30,000 track combinations. The lo-fi sound is a throwback to the keyboards of the 80s and 90s. “In a world of headphones and streamed music, the Remixer lets people collaborate together in a group music-playing experience,” says Dan Mohnshine, director of Take5 brand. On September 17th, the limited edition TAKE5 Remixer debuts at Hotel Thrillist. In a New Orleans-style welcome, the TAKE5 brand is giving more than 500 guests their own Remixer. People can also get a chance to win a Remixer by retweeting @TAKE5 using #RemixerSweepstakes for a limited time (now through September 19th).

This professional campaign titled 'Remixer Beat Box Packaging' was published in United States in September, 2016. It was created for the brand: Take5, by ad agency: Barkley. This Direct medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 6 years ago.

Credits

Advertising Agency: Barkley, Kansas City, USA
Executive Creative Director: Jason Elm
Creative Director: Katy Hornaday
Art Director: Tanya Karpitskiy
Copywriter: Zack Browne
EVP Account Leadership: Mike Goff
SVP Group Account Leader: Bryan Herrman
Account Director: Tyler Cook
Account Supervisor: Julie Ray
Strategy / Creative: David Weaver
Strategist: Molly Griffin
Creative Production Director: Dustin Schirer
Motion Designer: Michael Martin
Producer: Dany Gimeno
PR Account Director: Anita Strohm
PR Account Supervisor: Tyler Bowser
VP/Engagement Director: Melanie Klein
Social Content Director: Marianne Gjerstad
Content Manager: Brandon Painter
Executive Producer: Margaux Ravis / IPG Media Lab
Client Services Director: Samantha Holland / IPG Media Lab
Creative Director: Scott Varland / Novalia
CEO / Inventor: Kate Stone / Novalia
Designer: Madeleine Kelleyan / Novalia

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