UK leading tech retailer, Currys, has devised a disruptive outdoor campaign with a special build full of old and broken tech. Created by AMV BBDO and Spark Foundry, the innovative billboard launches the retailer’s Cash for Trash initiative.
Interactive special build billboards have appeared in London, Leeds and Manchester full of old and broken tech which passers-by can grab on the way past. The out-of-home (OOH) site promotes Currys’ Cash for Trash, an initiative which gives people a minimum of £5 for any old, broken or unused technology they bring into the store.
Reactions will be filmed as people pick up items such as a broken toaster or an old mobile, but discover how much it’s worth. With permission, the footage will be shared on social media platforms including Facebook, Instagram, TikTok and Twitter.
This professional campaign titled 'Cash for Trash' was published in United Kingdom in August, 2022. It was created for the brand: Currys, by ad agency: AMV BBDO. This Experiential and Outdoor media campaign is related to the Retail Services industry and contains 4 media assets. It was submitted about 2 months ago.
Campaign title: Cash for Trash
Client name: Corin Mills
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
Creative Director: Jeremy Tribe and David Westland
Creative Team: Julia Merino and Ricardo Porto
Agency Planning Team: Matt Hardisty
Agency Account Team: Alex Bird, Jonny White and Rebecca Grapiglia
Agency Producer: Sarah Beastall
Media Agency: Spark Foundry
Experiential Production Company: Energy
Social Content Production Company: Flare Production
PR agency: M&C Saatchi