In France, ŠKODA is way behind some of the leading automotive constructors such as Peugeot, Renault and Citroen, which share almost half of the market.
While these brands are on everyones mind, it’s a bit more complicated for Škoda.
So, how can we place the new ŠKODA FABIA on the radar of French people and make it emerge as a serious alternative to its competitors?
ŠKODA and Track DDB present « Review Hacking”
A campaign which is based on a phenomenon that has been expanding for years: in the car buying process, 80%* of buyers watch vidéo reviews, demos or opinion vlogs to inform them about the models they are interested in.
As ŠKODA FABIA is not one of these car models, it is not one of these videos either.
That’s why ŠKODA in collaboration with Track DDB has decided to hack the purchasing process by inviting the new ŠKODA FABIA in videos of star models that generate more traffic.
In partnership with 3 YouTube influencers who are specialized in car reviews, the brand has modified the existing video reviews of 3 competing models: the Renault Clio, the Peugeot 208 and the Citroën C3 and added billboards of the new ŠKODA FABIA.
This professional campaign titled 'Review Hacking' was published in France in June, 2022. It was created for the brand: Skoda, by ad agency: Track DDB. This Integrated medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 1 year ago.
CLIENT : ŠKODA
Advertiser Supervisor : Antoine Weil, Marie-Charlotte Bosvieux, Céline Hahn & Marc Salaud
AGENCY : TRACK DDB°
Chief Creative Officer : Alexander Kalchev
Creative Directors : Benjamin Dessagne et Stéphane Santana
Agency Supervisors : Vincent Léorat, Coralie Bouillier & Paul Pieuchot
Head of social media : Pierre Guengant
Social media manager : Édouard Frapier
Community manager : Maxime Yeh