Evil Eye: A person yawning, a symptom of the evil eye in Greek superstition. The image reads “spit on your chest” – the prescribed remedy in popular culture.
Garlic: A person surrounded by garlic, a traditional Greek remedy believed to protect against evil eye which can cause headaches.
Oil: A person with a few drops of olive oil in a glass of water, a traditional Greek remedy believed to help against headaches.
Description
This campaign humorously portrays traditional Greek remedies for headaches, highlighting their ineffectiveness compared to Algon®. The strapline reads: “If that doesn’t work, Algon®”.
1. Evil Eye: A person yawning, a symptom of the evil eye in Greek superstition. The image reads “spit on your chest” – the prescribed remedy in popular culture.
2. Garlic: A person surrounded by garlic, a traditional Greek remedy believed to protect against evil eye which can cause headaches.
3. Oil: A person with a few drops of olive oil in a glass of water, a traditional Greek remedy believed to help against headaches.
This professional campaign titled 'If that doesn’t work… Algon®!' was published in Greece in June, 2024. It was created for the brand: Algon®, by ad agency: LamaDDB. This Print medium campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted 1 day ago by LamaDDB of LamaDDB.
Credits
Advertising Agency (School): LamaDDB, Gerakas, Greece
Executive Creative Officer: Lazaros Evmorfias
Creative Director: Angeliki Karnoupaki
Art Director: Iuliia Piatnitcyna
Copywriter: Angeliki Karnoupaki
![The A[CROP]olis Experience](https://image.adsoftheworld.com/jeeafs4biuxuap1two87sezpn72f)
