Kandi Jelly cola journey Concept, Script, Design, Animation, Soundtrack and Editing by minds&ai
Description
This vibrant, animated commercial for Kandi Jelly features a fun orange mascot with blue hair (the main character of cola flavour), enjoying a sunny day at the beach. When the character opens a bag of candy, a swirl of cola liquid and jelly candies bursts out, transporting him into a "flavour tunnel."
The mascot surfs through a vortex of cola and floating bottles before splashing back onto the beach, looking cool and refreshed in sunglasses. The ad closes with the brand's logo and the slogan "Ride The Waaaave," highlighting the candy's exciting, refreshing, and intense cola flavour.
This professional campaign titled 'Ride The Wave | Jelly Cola' was published in Egypt in September, 2025. It was created for the brand: Kandi Jelly, by ad agency: minds & ai. This Digital medium campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted about 2 months ago by Art Director: Abdelwahab Raafat of minds & more.
Credits
Client: Delta Sweets & Food Industries, Egypt
Brand: Kandi Jelly | cola flavour
Advertising Agency: minds & more, Egypt
Production Company: minsd & Ai, Cairo, Egypt
Art Director: Abdelwahab Raafat
Copywriter: Mohammed Raafat
Image/Video generation: Abdelwahab Raafat / Mohammed Raafat
Editing /Music: Abdelwahab Raafat
Music: Mohammed Raafat
