Description
20 cancer patients participated in a unique makeover experience. They were invited to a studio. Their hair and makeup were completely redone. During the transformation, they were asked to keep their eyes shut.
A photographer then immortalized the moment they opened their eyes. This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.
This professional campaign titled 'If only for a second' was published in France in December, 2013. It was created for the brand: Mimi Foundation, by ad agency: Leo Burnett. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 10 years ago.
Credits
Advertising Agency: Leo Burnett, Paris, France
Creative Director: Xavier Beauregard
Art Director: Stéphanie Thomasson
Copywriter: Stéphane Gaubert
Photographer: Vincent Dixon
Film Director: Coban Beutelstetter
