Description
THE BRIEF & IDEA
To raise awareness about painful colorectal issues through a bold and empathetic visual metaphor. The creative replaced toilet paper with rough tree bark to convey the agony of discomfort. The line “If it feels like this, we feel you” built instant empathy.
THE RESULT
The campaign’s visceral imagery and human tone made it impossible to ignore. It successfully broke the silence around colorectal pain and positioned Assana as both compassionate and expert in managing sensitive health conditions.
This professional campaign titled 'If it feels like this, we feel you.' was published in India in December, 2025. It was created for the brand: Assana Colorectal & gut Wellness Clinic, by ad agency: bepositive 24. This Design, Digital, and Static Images media campaign is related to the Health industry and contains 1 media asset. It was submitted 5 months ago by Shah: Yogita of be positive 24 Innovation Design.
Credits
Advertising Agency: be positive 24 Innovation Design Ltd.
Art Director: Ravi Ganesh
Copywriter: Abhishek D Shah
