Description
THE BRIEF
To visualise the fear people associate with gut problems and encourage them to seek professional help.
THE IDEA
A snake coiled in the shape of the human colon with the headline: “Does your gut scare you?” The visual metaphor captured the fear and anxiety many people feel about colorectal issues.
THE RESULT
The poster drew immediate attention and sparked discussions both online and in clinics. It effectively converted fear into awareness and reinforced Assana’s role as a trusted healthcare brand.
This professional campaign titled 'Does your gut scare you?' was published in India in July, 2025. It was created for the brand: Assana Colorectal & gut Wellness Clinic, by ad agency: bepositive 24. This Design, Digital, and Print media campaign is related to the Health industry and contains 1 media asset. It was submitted 4 months ago by S: Sruthi of be positive 24 Innovation Design.
Credits
Advertising Agency: be positive 24 Innovation Design Ltd.
Art Director: Gokulraj
Copywriter: Nina David
