Assana Colorectal & gut Wellness Clinic
Don’t let bad bacteria transform your colon into a colony.
Agency: bepositive 24
Description
THE BRIEF
To create an approachable campaign that used humour and illustration to remove fear and embarrassment around gut issues.
THE IDEA
A humorous illustrated poster showing bad bacteria partying inside a human gut, while the person remained unaware. The line: “Don’t let bad bacteria transform your colon into a colony.”
THE RESULT
The illustration was praised for its wit and originality. Shared widely online, it sparked open discussions about gut health and positioned Assana as a friendly, accessible brand.
This professional campaign titled 'Don’t let bad bacteria transform your colon into a colony.' was published in India in August, 2025. It was created for the brand: Assana Colorectal & gut Wellness Clinic, by ad agency: bepositive 24. This Design, Digital, and Print media campaign is related to the Health industry and contains 1 media asset. It was submitted 4 months ago by S: Sruthi of be positive 24 Innovation Design.
Credits
Advertising Agency: bepositive24 Innovation Design Ltd.
Art Director: Ritvikkh Roy
Copywriter: Nina David
