Description
THE BRIEF
To create a light-hearted campaign that normalises discussions about colon health in a clever and positive way.
THE IDEA
A visual pun combining the colon punctuation mark “:” with a smile “:)” , paired with the line “We make colons happy.” Simple, clever, and relatable.
THE RESULT
The campaign went viral for its wit and simplicity. It humanised gut care, drove online engagement, and helped make Assana’s mission approachable to all audiences.
This professional campaign titled 'Happy Colon' was published in India in August, 2025. It was created for the brand: Assana Colorectal & gut Wellness Clinic, by ad agency: bepositive 24. This Design, Digital, and Print media campaign is related to the Health industry and contains 1 media asset. It was submitted 6 months ago by Shah: Yogita of be positive 24 Innovation Design.
Credits
Advertising Agency: be positive 24 Innovation Design Ltd.
Art Director: Velu R
Copywriter: Abhishek D Shah
