Description
THE BRIEF
To create a culturally sharp, humorous campaign that addressed the embarrassment associated with digestive sounds.
THE IDEA
A pair of white earbuds positioned to resemble human buttocks with the line: “Guaranteed 100% Noise Cancellation.” The concept playfully suggested Assana could help silence gut issues that make people uncomfortable.
THE RESULT
The poster became a viral talking point for its clever visual and wit. It sparked conversations, drew laughter, and made Assana synonymous with fearless, funny healthcare communication.
This professional campaign titled 'Guaranteed 100% Noise Cancellation.' was published in India in July, 2025. It was created for the brand: Assana Colorectal & gut Wellness Clinic, by ad agency: bepositive 24. This Design, Digital, and Print media campaign is related to the Health industry and contains 1 media asset. It was submitted 6 months ago by Shah: Yogita of be positive 24 Innovation Design.
Credits
Advertising Agency: be positive 24 Innovation Design Ltd.
Creative Director: Abhishek D Shah
Art Director: Bhuvanesh
Copywriter: Gokulraj
