I now pronounce you inefficient - Choose the right tool | CAKE.com
Description
In our latest ad, a fancy wedding takes a sharp turn — literally. Because when you use the wrong tool for the job, things get messy fast.
At CAKE.com, we believe productivity shouldn't be complicated or overpriced. Just like cutting cake, work should be simple, if you're using the right tool.
Our new ad:
Memorable? Absolutely.
Metaphor? Sharp as a chainsaw.
Real productivity starts with the right platform.
Don’t overcomplicate work. Use CAKE.com.
This professional campaign titled 'I now pronounce you inefficient – Choose the right tool' was published in Croatia, Serbia, and United States in April, 2025. It was created for the brand: CAKE.com, by ad agency: CAKE.com Creative HUB. This Digital and Film media campaign is related to the Electronics, Technology and Office Equipment industries and contains 4 media assets. It was submitted 17 days ago by CAKE.com Creative HUB.
Credits
Client: CAKE.com
Creative agency: CAKE.com creative HUB
Production Team
Creative Director: Miloš Jakšić
Director: Rino Barbir
DoP: Aleksandar Košutić
Producer: Marina Lukić
Production Manager: Jelena Radojević
Production Coordinator: Uroš Radenković
Casting: Dusan Mičeta
Set Designer: Sanela Spajić
Costume Designer: Jana Zaharijević
Food stylist: Blanka Zolak
Gaffer: Stefan Jovanović
Key Grip: Nikola Bojić
Storytelling Specialist (Creative direction assistant): Aljoša Nikolić
Design: Ognjen Milenković
Copywriter: Kristina Belomarković
BTS Cinematographers: Nikola Bukimirić, Lazar Gugleta, Marijana Lacalandra
Photographer: Branislav Jovanović
Editor and DIT: Stefan Rokvić
Unit Manager: Dušan Vitanović
1st AD: Draža Petrović
2nd AD: Jelena Petković
Stand by Props: Pavle Petković
Costume Assistants: Marko Ječmenica, Milena Čogurić, Anđelka Rakić, Strahinja Tabaković
Key MUA: Višnja Karaulić
MUA: Jovana Vukosavljević, Tijana Draguljević
Key Hair Stylists: Biljana Vrcelj
Hair Stylist: Ana Bibić
Camera Rental: Media Plus (M rental)
1st AC: Marko Jokić
2nd AC: Dario Milutinović
Colorist: Goran Todorić
Sound design: Borna Buljević
SFX: Stanislav Knežević
Lights Rental: Shapa Lights
Transport Captain: Aleksandar Baščarević
Catering: Balkan Food
Protagonists: Dario Vuksanović, Iva Parulović, Zoran Rosić, Anja Stefanović, Gavrilo Bogić, Petar Rajković, Adam Sulejmani, Margareta Samoran, Uroš Mirković, Olga Majić , Snežana Radivojša, Lola Miletić, Meri Draženović Kolundžija, Momčilo Mrčković, Igor Vujašković, Duška Lorbek
