Description
How to reduce glove use?
This campaign for the University Medical Center Groningen (UMCG) encourages healthcare professionals to think twice before putting on gloves. Because unnecessary glove use doesn’t just create waste, it increases the risk of infection too.
The impact? 251,000 fewer gloves used in Q1 2025 compared to the year before.
And this is only the beginning 💪
This professional campaign titled 'No Risk. No Glove.' was published in The Netherlands in April, 2025. It was created for the brand: UMCG, by ad agency: Buenaparte. This Print medium campaign is related to the Health industry and contains 3 media assets. It was submitted 7 months ago by Art Director: Thijs van den Broek of Buenaparte.
