I'm lovin' ____

Agency: Cossette


On Valentine's day, McDonald's slogan became a love letter. I'm lovin' it, was changed to I'm lovin' ____ . People were invited to comment their partner's name on the brand's social pages to have it appear on billboards and social media publications across Canada.

This professional campaign titled 'I'm lovin' ____' was published in Canada in February, 2018. It was created for the brand: McDonald's, by ad agency: Cossette. This OOH Outdoor medium campaign is related to the Food industry and contains 5 media assets. It was submitted over 6 years ago.


Advertising Agency: Cossette, Canada
Group Creative Director: Simon Clancy
Creative Director: Patrick Michaud
Copywriter: Ben Duquette
Art Director: Pascal Lefebvre
Group Account Director: Geoff Wilton
Account Director: Nicole Bakker
Account Supervisor: Leigh Du Temple
Account Executive: Samuel Potvin
Content Strategist: Youri Hollier
Community Managers: Elsa Moufarege, Sarah Morissette
Producer: Lindsay Goeldner

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